When will the Razor Blade Wars end?
OK, the first razor with two blades was pretty cool. And when Gilette came out with the Mach 3, with 3 blades, I bought one partly because I thought it might be marginally better and partly because I thought it was silly and I like owning silly things.
Then Schick introduced the Quattro razor, with 4 blades, at which I just laughed. I simply couldn't...and can't...fathom the extra benefit of 4 blades. I thought to myself, when will it end? Are they possibly silly enough to go past 4?
And now, Gilette has introduced the Fusion, with 5 blades.
Selling razors is a great business...not because of the razors but because of the blades. They can and do give away the razors in order to make you a long term buyer of 4 blades for $10, or something like that.
As if 5 blades weren't silly enough, the Fusion Power also takes a battery!
On the Fusion site, they have a rather attractive girl, wearing a lab coat, explaining the razor including such excellent razor language as "gentle micro-pulses...all you need to know is that they feel great". And "you'd like to get closer, wouldn't you?"
Oy veh, I hope they stop at 5!
| Print article | This entry was posted by Rossputin on 09/25/06 at 02:47:13 am . Follow any responses to this post through RSS 2.0. |
Yours truly
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09/25/06 @ 04:52:30 am
I remember when the first 2-bladed razors were announced, the line was that 'the first blade gently pulls the hair out, the second blade cuts it really close'.
To which Saturday Night Live did a parody in which they hypothesized a 3-bladed razor where 'the first blade gently pulls the hair out, the second blade pulls it out some more, the third blade rips it right out -- for the smoothest skin ever.'
I remember laughing outloud.
If only I'd seen the future!
09/25/06 @ 04:55:43 am
The hysterical thing is that the 5-blade thing is so wide, that they had to add a 1-bladed razor on the back 'for precision'.